Add product images to site search.Īfter online retailer BrickHouse Security added images to an automated drop-down menu of textual results for their site search, conversion rates went up: There are lots of service providers that do this. Rotating product images are usually created by taking a series of pictures (“frames”) with a product, or any object, on a computer-controlled turntable. claimed that products with the special spin feature increased conversion rates at least 10% and sometimes as much as 30–40% higher than products without it. In the past, they used conventional two-dimensional images on their website, such as the front and back of a model wearing a maternity dress.Īfter adding a 360° spin to the images, the conversion rate on products sold was about 27% higher than for standard two-dimensional images. Test 360° rotating images.ĭ, an online retailer of items for pregnant women and new mothers, boosted their conversion rate by 27% thanks to 360° rotating images. But you should be aware that your audience may perceive an image differently than a general audience. For instance, French women stared at the chest 2.7 times more than British women! Men who looked at the breasts the longest were also from France (and Denmark). You can see multiple views on the product page:Ĭonclusion: The men look at the woman’s chest, and the women look at her ring.Īlso, people in different countries act differently. Include alternate and detailed views.ĭon’t just show a single image, show as many as you can-from different angles. MADE has beautiful images that let their products shine:Īlways do what they do: Pick a default image that’s shown at full size and display clickable thumbnails (that produce enlarged images). This should go without saying, but too many websites try to sell products with low-quality images. This post shows you 10+ ways to use images to increase your conversion rates. ![]() Historically, Schwan’s (home-delivered food service) has had one of the highest conversion rates among ecommerce sites, and when you go to their site, you sense that it’s based on their juicy images. He added images to all the screws he sells, and he increased conversions for every one of them. I know a guy who sells construction hardware online. You really can’t do those things online (unless it’s SaaS product). So, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Usually, they also want to touch it, hold it, or take it for a spin. ![]() People hardly buy anything without seeing it.
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